A3 Excels at the 2023 BrandSmart Awards

For over Forty five years, Affiliation for Advancing Automation (A3), has advocated for the advantages of automation, promoted its technologies and tips and been a depended on helpful resource for any firm in quest of to automate its enterprise. As segment of that, we host Automate. It’s North The US’s largest showcase for the latest trends in automation abilities—and it draws mavens, educators and students from all the plot via the realm.

2022 saw our first in-person Automate since 2019. The hovering curiosity in automation within the wake of the COVID-19 pandemic made Automate 2022 more relevant and predominant than ever sooner than. To further our mission of serving to industries leverage automation alternatives, A3 critical to assemble obvious that the message reached as many participants as conceivable. We leveraged all on hand avenues, online and offline, in an integrated advertising effort to steal awareness, enhance registration and attract mavens from all the plot via the realm.

As of April Twenty seventh, 2023, these efforts weren’t accurate efficient; they’re officially award-winning.

The BrandSmart Awards

Automate 2022 has taken home the American Marketing Affiliation’s (AMA) coveted BrandSmart Built-in Marketing Award. This award recognizes “the most interesting integration of offline and online stamp advertising to compose a enterprise outcome”—and it displays the tireless efforts of our advertising team.

Building awareness, building a stamp

For 2022, A3 grabbed consideration with a valorous, new detect all the plot via Automate’s advertising channels. We outmoded a shiny color draw impressed by our group’s logo, created hasty-paced sizzle reels the usage of video and photos from outdated Automate Displays and employed dynamic adverts that modified messages counting on person habits.

Teaching, interesting and nurturing

The Automate Demonstrate welcomes each person in automation—whether they’re seasoned industry mavens or freshmen simply serious in regards to the discipline. Through a strategic aggregate of long- and quick-form philosophize, social media, electronic mail and varied kinds of offline advertising, we were in a position to unfold awareness of the Automate Demonstrate to every attainable target audience.

Successfully-known outcomes

The implications discuss for themselves. Automate 2022 brought in 24,000 attendees, loads of whom were driven to register by our digital advertising efforts.

President of A3, Jeff Burnstein, stated:

“Automate 2022 exceeded our most optimistic expectations. The pleasure within the hall changed into like nothing I’ve ever experienced…This changed into the largest and most interesting attended display we’re ever had.”

We are proud and grateful to receive the BrandSmart Built-in Marketing Award, in partnership with our advertising company, LoSasso Built-in Marketing, and thank the AMA for his or her recognition.