CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

The very first installation of Digiday+ Study’s 2025 CMO Methods collection takes a look at just how multi-category RMNs like Amazon and Walmart contrast to category-specific RMNs like Gopuff and Ulta, in addition to just how brand names are buying retail media advertising and marketing …
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发布者:Umar Shakir,转转请注明出处:https://robotalks.cn/cmo-strategies-retail-media-continues-to-mature-as-rmns-from-the-likes-of-ulta-and-gopuff-build-on-their-strengths/

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