Contentstack snaps up customer data startup Lytics to enhance content personalization

Contentstack snaps up customer data startup Lytics to enhance content personalization
Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, Contentstack will be able to integrate the company’s technology, which helps marketers target consumers using real-time engagement data, into its own platform. Lytics’ CDP is used by companies […]

The post Contentstack snaps up customer data startup Lytics to enhance content personalization appeared first on SiliconANGLE.

发布者:Mike Wheatley,转转请注明出处:https://robotalks.cn/contentstack-snaps-up-customer-data-startup-lytics-to-enhance-content-personalization/

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