Does activating specific feelings raise readiness to spend for sustainably generated food? On social networks, psychological messages are usually made use of to affect customers’ customer actions. A global research study group consisting of the College of Göttingen checked out the brief- and medium-term results of such web content on customers’ readiness to spend for bars of delicious chocolate. They located that in the short-term, prompting specific feelings raises readiness to pay, yet the impact deteriorates after an extremely brief time. The outcomes are released in the journal Q Open.
发布者：Dr.Durant，转转请注明出处：https://robotalks.cn/emotive-marketing-for-sustainable-consumption-study-tests-effects-of-social-media-posts-on-valuation-of-chocolate/
