From Lacoste to Victoria Beckham – Faume raises €8 million for second-hand fashion market

Paris-based Faume, a pre-owned system for style and deluxe brand names, has actually revealed a brand-new EUR8 million financing round to increase its growth in Europe, particularly in the Italian and British markets, where they have actually simply introduced a collaboration with style brand name Victoria Beckham.

The round was led by Amundi Private Equity Shift Juste, in addition to existing capitalists Daphni and Bpifrance by means of its Digital Endeavor fund.

“ The used market is flourishing, however increasing funds does not instantly assure success. At Faume, we show daily that used style provides strength for brand names, integrating sustainability and productivity for all stakeholders. Our option, currently taken on by greater than 45 distinguished brand names, shows that developing a pre-owned version is not just possible and virtuous however likewise performance-enhancing,” specified Aymeric Déchin, Chief Executive Officer of Faume.

Co-founded in July 2020 by Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’ h, and Lucas Patricot, Faume allows style brand names to create a brand-new earnings stream and consumer
base while protecting their full-price company and apparently decreasing procurement prices via its white-label used option.

Their system presently suits greater than 45 brand names (consisting of Isabel Marant, Soeur, Lacoste, bachelor’s degree & sh, Victoria Beckham, Ami Paris, Aigle, and Balzac Paris) by dealing with all technological and logistical restrictions for used procedures throughout Europe.

Faume has actually currently sustained a number of French brand names’ growths right into Germany, the Netherlands, Belgium, Spain, and Italy, straightening with their development concerns. Because its beginning, the firm has actually helped with the sale of over 300,000 used style things, with over 40% marketed beyond France.

In 2024 alone, it assisted prevent over 4,200 lots of carbon dioxide discharges via garments repair and reuse in the extremely carbon-intensive fabric market– according to numbers offered to EU-Startups.

With the brand-new EUR8 million financing, Faume intends to enhance its industrial and technological groups. The firm prepares to sustain 150 brand names within the following 4 years and intends to introduce its ‘Dynamic Rates’ expert system option in 2025, allowing brand names to use much more affordable costs contrasted to standard industries.

Freja Day, General Supervisor of Soeur, remarks: “ We have actually lengthy supported for a lasting vision of style with ageless offerings. Soeur Previously owned, produced with Faume’s groups, stands for an essential turning point in our development. We are really pleased with the launch and thrilled to use a costs in-store take-back solution for our clients. Offered today in 14 European nations, this campaign highlights Soeur’s dedication to round and lasting style“

According to a ThredUp research study in cooperation with Global Information, used garments sales are expanding 20 times faster than brand-new garments, currently representing 20% of on the internet style acquisitions in 2024. The worldwide used garments market is forecasted to get to EUR307 billion by 2028, expanding at a yearly price of 12%.

Faume thinks that costs brand names are acutely curious about this round economic climate fad and goal to utilize its development without weakening their brand name picture or blowing up of their circulation.

Faume’s exclusive ingenious innovation and incorporated logistics aim to allow deluxe and costs brand names to use used sales straight under their very own tags, preserving a client experience as improved as buying brand-new things:

• A smooth, exceptional consumer experience straightened with deluxe brand name requirements.
• Full control over brand name picture, prices, and item circulation.
• A lasting and lucrative option effortlessly incorporated right into brand names’ ecological communities.

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