Google isn’t successful any gold medals for its Olympics adverts this 12 months. After days of backlash, the corporate has decided to pull its controversial “Expensive Sydney” advert from Olympic protection.
Within the 60-second advert, a father seeks to write down a fan letter on behalf of his daughter to her Olympic idol, US observe star Sydney McLaughlin-Levrone. The premise is the kind of treacly advert you’d anticipate to see on the Olympics, however issues take a twist when as an alternative of serving to his daughter write a letter, he simply has Gemini do it for them. “This needs to be good,” he says, earlier than prompting Gemini to inform Sydney how inspiring she is, that his daughter plans to interrupt her document in the future, and so as to add a “sorry, not sorry” joke on the finish.
From the get-go, the advert has…
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