Hypefy raises €1.75 million to transform influencer marketing with AI

Hypefy, a Zagreb-based carrier of AI-driven influencer advertising and marketing software application, has actually protected EUR1.75 million in seed financing to introduce just how brand names get in touch with target markets via influencers.

The round was led by Interactive Endeavor Allies, with involvement from the family members workplace of Thomas Peterffy, Oktogon Ventures, Euroventures, and InterCapital. Hypefy strategies to utilize the funds to increase right into United States and European markets, range its group of 18, and speed up growth of its system.

“ Need for genuine web content and reliable project monitoring is expanding quick, sustained by the increase of mini and nano influencers. Hypefy is changing the influencer advertising and marketing sector with sophisticated AI options that streamline and automate the procedure for our customers,” stated Stjepan Zelić, Chief Executive Officer and Founder. “ We equip brand names to swiftly go into brand-new markets, stay clear of rate bargaining with influencers and maximize end results of their influencer advertising and marketing projects.“

Established In 2021 by Stjepan Zelić, Filip Špiranec, and Davor Šibenik, the start-up intends to streamline and automate the complicated procedure of influencer advertising and marketing with sophisticated innovation.

The firm creates “ influencer advertising and marketing automation” software application, leveraging big language versions (LLMs) to link the void in between brand names and target markets via AI-driven influencer projects.

Hypefy addresses a consistent trouble in influencer advertising and marketing: the problem brand names deal with in discovering the best influencers and making sure projects supply quantifiable ROI.

Its system allows brand names to input a basic item summary, and from there, the AI takes care of the whole procedure– from influencer choice to spending plan monitoring, agreements, repayments, and efficiency coverage.

This method optimizes projects by evaluating target market metrics, historic efficiency, and market-specific information, providing outcomes that are apparently 3– 5 times more than sector standards.

The firm has actually currently collaborated with over 80 customers, consisting of Nivea, Henkel Schwarzkopf, and Cedevita, running projects throughout 13+ markets.

Hypefy’s newest financing improves EUR415k increased in earlier rounds from Fil Rouge Funding and angel capitalist Dražen Pehar.

“ After efficiently finishing over 20 advocate Eucerin, we can with confidence state: The Hypefy system is a video game changer! We use it for each customer that makes use of influencer advertising and marketing. It’s a piece of cake choice for us, as we invest much less effort and time handling projects and still outshine all competitors in the marketplace with remarkable outcomes,” stated Individual Voluntary Agreement Zunic, Imaginative Account at Direct Media

The influencer advertising and marketing sector, approximated to have surpass EUR20.3 billion in 2023, is seeing enhancing need for automation, genuine web content, and structured project monitoring. Hypefy is positioned to catch this energy by dealing with advertising and marketing companies, direct-to-consumer brand names, and markets such as cosmetics, style, customer electronic devices, and food.

With strategies to increase worldwide and fine-tune its AI system, Hypefy is establishing its views on coming to be a leader in influencer advertising and marketing innovation.

The firm’s lasting objective is to get rid of inadequacies in influencer advertising and marketing investing and supply brand names with specific target market targeting, quantifiable ROI, and genuine web content that reverberates with customers.

With this financing round, Hypefy prepares to supply its vision of changing the influencer advertising and marketing area from Croatia to the international phase.

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