When tactical choices are made without advertising and marketing’s input, the outcome is KPIs that look excellent theoretically however fall short in technique.
The message Advertising can not have the outcomes without a say in the approach showed up initially on MarTech …
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发布者：Louisa Burwood-Taylor，转转请注明出处：https://robotalks.cn/marketing-cant-own-the-results-without-a-say-in-the-strategy/
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