Advertising mix designs commonly fall short due to the fact that understandings quit at evaluation. Right here’s what it requires to transform MMM right into a decision-driving capacity.
The blog post Advertising mix modeling has an use issue, not a technology issue showed up initially on MarTech …
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发布者:Trishul Chilimbi,转转请注明出处:https://robotalks.cn/marketing-mix-modeling-has-a-usage-problem-not-a-tech-problem/