When it comes to CTV, it’s using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly, skipping the usual DSP route altogether…
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发布者:BY WILLIAM RONFELDT KRISTENSEN CHRISTIAN BUNDGAARD,转转请注明出处:https://robotalks.cn/mars-petcare-is-testing-direct-ssp-buying-for-ctv-ads/