Merkury connects the dots in ad data through AI-driven insights

Artin Avanes, head of core data platform at Snowflake, and Gerry Bavaro, chief strategy officer of Merkury at Merkle, talk about how AI and data analytics support the advertising business at Snowflake Summit 2025.
As expert system improves the advertising and marketing market, information protection and understanding shipment have actually come to be mission-critical. At Merkle, a Dentsu business, Snow Inc.’s AI-powered information system is assisting marketing professionals assess consumer inspirations and habits without endangering on administration or rate. “Understanding clients, understanding potential customers, that’s what advertising and marketing is everything about, and [then] … attaching […]

The message Merkury connects the dots in ad data through AI-driven insights showed up initially on SiliconANGLE.

发布者:Devony Hof,转转请注明出处:https://robotalks.cn/merkury-connects-the-dots-in-ad-data-through-ai-driven-insights/

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