Oslo-based Altek AI secures €423k to expand autonomous guest communication for hotels across the Nordics

Norwegian AI friendliness start-up Altek AI has actually increased EUR423k ($ 500k) in a pre-Seed round in order to grow combinations with resort systems (consisting of PMS and reserving engines), broaden its independent process throughout even more networks, and speed up development throughout Scandinavia and Europe.

The round was led by StartupLab; an incubator, accelerator, and onset capitalist for Norwegian innovation start-ups.

Altek AI was amongst the startups selected to take part in the FutureTravel Summit 2025 (a previous sis brand name to EU-Startups), a market occasion that combines early-stage traveling and friendliness innovation business to pitch their services to financiers and business stakeholders.

“ We’re not developing an additional device that simply assists team create replies much faster,” stated founder Jon-Fredrik ‘Joffen’ Hopland “ We’re developing AI representatives that can deal with a huge component of visitor interaction end-to-end and, where feasible, act inside resort systems. We’re developing electronic staff members“

Current EU-Startups insurance coverage reveals that Altek AI’s pre-Seed round rests within a larger however extremely stratified circulation of funding right into European friendliness and AI-driven resort procedures in 2025– 2026.

At the large-cap end, Amsterdam-based Mews increased EUR255 million in a Collection D this month to broaden automation, repayments and AI-enabled process throughout resort procedures, while Barcelona-based Amenitiz safeguarded EUR38.9 million in Collection B financing to speed up AI-led item advancement for independent resorts.

Earlier-stage rounds indicate even more concentrated financial investments in visitor interaction and functional automation: Vienna-based chatlyn increased EUR8 million to develop an AI-driven visitor interaction center, London-based Inntelo AI shut a pre-Seed round of greater than EUR576k for its AI attendant system, and Amsterdam-based Toppi safeguarded near EUR1 million to scale AI services for friendliness companies.

In parallel, more comprehensive tech-enabled friendliness designs have actually additionally drawn in considerable funding, such as Madrid-based Room00 Group, which revealed approximately EUR400 million to broaden its metropolitan friendliness system throughout Europe.

Versus this background, Altek AI’s pre-Seed round remains in line with various other sub-EUR1 million elevates concentrated on automating visitor interaction via much deeper system combinations, while the total financing revealed throughout these offers surpasses about EUR700 million.

“ Friendliness has actually come to be incredibly intricate, and visitor interaction is still mostly hand-operated,” stated founder Kristoffer S. Pedersen “ Visitors do not care whether they speak to a resort through e-mail, internet conversation or Instagram– they anticipate quick, precise responses which the resort recognizes that they are.“

Established In 2024, Altek AI is developing what it calls an AI operating layer for resorts: independent AI representatives that deal with visitor interaction throughout e-mail, internet conversation, messaging, social networks and phone.

The business started with straight driver research study. Prior to including, the creators talked to numerous resorts to map where visitor interaction breaks down in everyday procedures.

That brought about a pilot task in very early 2024 with a health facility hotel outside Oslo, where the group developed and examined 4 various AI services in real-time procedures. The pilot verified that resorts take on automation swiftly when it gets rid of repeated job– particularly if it does not include an additional system team need to take care of.

The business states it currently has 37 resorts live throughout Norway, Sweden and Denmark. Since January 2026, the business is reporting about EUR119k ($ 140k) ARR and ~ 26% month-over-month development.

Amongst its customers is The Well, a huge medical spa hotel in Norway. Altek AI states its representatives have actually dealt with 23,000+ messages and 16,000+ discussions over the previous year, helping in reducing reaction times on regular visitor queries and quicken handling of even more complicated demands.

“ Altek AI is dealing with a worldwide functional difficulty with the passion to develop a brand-new framework layer for resorts,” stated Jørgen Veiby, Financial Investment Supervisor at StartupLab. “ The group has actually revealed solid implementation and a capacity to win paying consumers early“

Hotels are encountering an excellent tornado: even more interaction networks, greater visitor assumptions, and staffing restrictions. Altek AI says that visitor interaction has actually come to be a forgotten functional price centre.

Based upon numbers from one client, a mid-sized resort can deal with concerning 87,000 visitor queries annually via e-mail and phone alone. At approximately about 6 mins per questions, that relates to greater than 8,700 hours every year– prior to considering shed upsell possibilities and solution concerns triggered by sluggish reactions.

Unlike single-channel chatbots or ‘assistive’ AI devices, Altek AI describes that their strategy concentrates on independent implementation via deep combinations– so representatives can deal with demands with context, decrease handoffs, and boost personalisation with time.

Altek AI prepares to utilize the funds to grow combinations with resort systems, broaden automation throughout the visitor trip, and speed up development past the Nordics.

The article Oslo-based Altek AI secures €423k to expand autonomous guest communication for hotels across the Nordics showed up initially on EU-Startups.