Startup Radar: Seattle founders tackle nutrition apps, retail media, business data, and digital artifacts

New year, new Startup Radar.

We’re back with our regular spotlight on early stage startups sprouting up in the Seattle region. For this edition, we’re featuring Axel AI, DrunR, Eluum, and profileAPI.

Read on for brief descriptions of each company — along with pitch assessments from “Mean VC,” a GPT-powered critic offering a mix of encouragement and constructive criticism.

Check out past Startup Radar posts here, and email me at taylor@geekwire.com to flag other companies and startup news.

Axel AI

Founded: 2025

The business: A self-described “reasoning layer” for retail media sales teams that aims to translate messy data into commercial narratives and proposals. The idea is to help sales teams spend less time on manual analysis and preparation. The bootstrapped company officially launched its MVP at CES and NRF 2026 earlier this month.

Leadership: CEO and co-founder Bobby Figueroa previously founded Gradient, another Seattle-based commerce insights company that was acquired by Criteo. He was also an exec at Amazon. Axel’s leadership and advisory team includes former sales and advertising leaders at Amazon, Google, and Microsoft.

Mean VC: “You’re targeting a real friction point — sales teams juggling fragmented data with limited time to craft a compelling narrative. The pedigree helps, but long-term success will hinge on whether your product drives actual revenue lift, not just cleaner decks. I’d focus on embedding directly into the sales team’s existing workflow — don’t make users open another tool, make yours the one that quietly does the heavy lifting behind the scenes.”

DrunR

Founded: 2024

The business: A nutrition app that provides personalized guidance based on users’ goals and preferences, particularly while dining out or ordering food online. DrunR is running a closed beta in Seattle with restaurants and users, including people using GLP-1 medication. The startup is part of the WTIA Founder Cohort 13 program.

Leadership: Founder and CEO Yaya Ali is a financial analyst at Perkins Coie and previously worked for King County and Amazon. He also has food operations experience. David Greene, the company’s CTO, is a software engineer at Capital One and previously worked at Moody’s.

Mean VC: “The intersection of nutrition, personalization, and GLP-1s is timely — especially as eating habits shift alongside new weight-loss drugs. The challenge will be making the app feel essential day-to-day, not just ‘nice to have’ after a restaurant meal or clinic visit. I’d zero in on a high-frequency use case — something that keeps users opening the app daily, not just when they’re thinking about dinner.”

Eluum

Founded: 2024

The business: A new take on social media with a product that helps people organize their personal memories, stories, and digital artifacts into one user-controlled system. Built on community-driven moderation and works across different platforms. The bootstrapped company is onboarding early users and plans to launch a MVP later this year.

Leadership: CEO and co-founder Bilkay Rose was a VP at tax software company Avalara and a director at Clearwire. Other co-founders include CTO Dale Rector, who spent three decades at Microsoft, and Jennifer Gianola, also a former exec at Avalara.

Mean VC: “The concept taps into a real emotional need — people are overwhelmed by digital clutter and increasingly skeptical of algorithm-driven feeds. The key will be showing how your platform earns daily use without relying on dopamine loops. I’d push to define a sharp use case first — memory curation is broad, so lead with one thing people urgently want to preserve, then expand once you’ve earned their trust.”

profileAPI

Founded: 2024

The business: A business data layer for developers building AI-native chat, copilot, and agentic tools for go-to-market. Its platform tracks more than 10,000 signals across more than 10 million companies and 500 million professionals. The company, which was previously a sales AI agent product called Truebase, has raised $2 million in funding.

Leadership: Founder and CEO Wissam Tabbara has sold two startups and spent more than six years at Microsoft in the 2000s.

Mean VC: “The shift from product to platform is smart — selling infrastructure to power GTM copilots has stronger upside than building another agent. But you’ll need to show that your data isn’t just broad, but relevant and timely enough to drive meaningful in-app decisions. I’d focus on becoming the plug-and-play GTM brain — make integration dead simple, and let other tools build magic on top of your stack.”