The beauty industry gets a makeover with eyva.ai’s €2.7 million funding

Cologne-based SaaS platform eyva.ai has announced a €2.7 million seed funding round to optimise product portfolio development in the beauty and personal care industry using AI.

This financing round was spearheaded by Earlybird and WENVEST Capital, with significant contributions from True Global Ventures (UK), xdeck, Wepa Ventures, Robin Capital, Superangels, and an array of business angels.

“Companies have been trapped in a cycle of spending over €100,000 on fragmented, single-point solutions that fail to deliver real decision-making value,” says Djef Riady Rifamole, CEO of eyva. “This outdated approach wastes time and resources. To stay competitive in today’s fast-changing market, shaped by economic shocks and evolving consumer demands, companies need faster, smarter solutions.”

Founded in February 2022, eyva.ai focuses on leveraging artificial intelligence to optimise product portfolio development for midsize and enterprise businesses, particularly in the beauty and personal care sectors.

The platform streamlines the traditionally time-intensive process of product portfolio management by connecting consumer, market, and product data, allowing companies to cut research times by 90% and speed up the development of product concepts by 60%.

According to eyva, in the beauty and personal care industry, brands face increasing challenges such as rising costs, sustainability demands, and rapidly shifting consumer expectations. With nearly 60% of new product launches failing, inefficiencies in portfolio management and trend evaluation can result in costly setbacks.

According to industry statistics, employees typically dedicate around 10 hours weekly to research and concept development, often relying on disjointed solutions that lack actionable insights. eyva.ai seeks to replace these fragmented approaches with a comprehensive, data-driven platform.

By uncovering portfolio gaps, identifying opportunities for new launches, optimising existing products, and strategically phasing out underperformers, eyva.ai offers tools to enhance decision-making and drive efficiency. The platform also aims to expand its capabilities beyond product management by incorporating marketing and R&D departments, fostering a collaborative approach throughout the product lifecycle.

With over 250 product managers from brands such as Beiersdorf and Junglück already relying on its platform, eyva.ai continues to gain traction as an innovative tool for the industry.

The latest funding will enable eyva.ai to expand its services beyond beauty and personal care into the broader consumer goods market, aiming to position itself as a leading AI-driven platform for product development. Additionally, the company is exploring advanced integrations with internal data systems to enhance risk identification and support global innovation.

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