Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag

Toyota Brings the Car Lineup including the all-fresh RAV4 and bZ to Broad Bowl LX with Dwell Scream and Unforgettable Experiences for NFL Followers

, /PRNewswire/ — At Broad Bowl LX, Toyota Motor North The United States is supporting the athlete trail via season-long funding in flag soccer, highlighted by a pair of Broad Bowl adverts and a glow-in-the-unlit sport that marks a second-defining step for females in flag.

Broad Bowl LX marks the apex of Toyota’s “All In. All Season.” advertising and marketing campaign, which delivers community impact via regional and nationwide NFL FLAG toughen, with greater than 300,000 avid gamers supported by Toyota sellers nationwide in native league play. Followers additionally had the possibility to obtain weekly prizes, including a predominant-ever replacement to rating Brock Purdy’s approved Toyota Sequoia Capstone.

Toyota Glow Up Traditional at Broad Bowl LX
The sport’s future – Females in Flag – will be spotlighted right via this queer sunless-light flag soccer showdown (February 4) that gathers the Bay Condominium’s high highschool feminine athletes on the identical field that hosts the Pro Bowl Video games a day earlier.

Beneath UV lights and in exquisite jerseys and equipment, the athletes will carry the field in a one-of-a-kind spectacle alongside on-field mentors from Team Toyota. Currently scheduled to look: Brock Purdy, Puka Nacua, Michael Pittman Jr., Kyle Hamilton, Jordan Esteem. Officiating the glow-up action are guest referees Eli Manning and Kylie Kelce.

Toyota will additionally race away a permanent legacy after Broad Bowl LX ends by donating to the 49ers Foundation to toughen lighting fixtures charges of the Townsend Buscher Field renovation project in Santa Clara.

“Football does greater than hiss of us collectively—it creates replacement in the communities it touches,” acknowledged Dedra DeLilli, vice president, advertising and marketing communications, Toyota Motor North The United States. “Via season-long funding in NFL FLAG, Toyota is shaping now not supreme athletes, nonetheless the communities round them. Our Glow Up Traditional in San Francisco highlights the manner ahead for the game via Females in Flag—increasing a second that elevates ladies nowadays and leaves a permanent legacy with everlasting lights.”

The sport returns after final year’s inaugural glow-in-the-unlit exhibition resulted in everlasting lights at Modern Orleans’ 18th Ward Field that clean toughen childhood play beyond Broad Bowl LIX.

Celebrating NFL FLAG Stars at NFL Honors
Toyota continues to comprise a considerable time childhood athletes via the NFL FLAG Participant of the Year Presented by Toyota Award, honoring standout feminine and male childhood FLAG athletes at NFL Honors on February 5, 2026.

Power for Greatness
For Latinos, the drive for greatness draw interesting ahead con todo y con todos, carrying household, culture, and resilience into each and each step. To hiss this to life this season, Toyota has empowered three feminine Hispanic childhood athletes from the Modern England house on their flag soccer trail, providing them with NFL experiences and flag soccer practicing with elite childhood coach Lorenzo Perry, mentorship from Latino influencer AJ Ramos, and inspired by Patriots Pro Bowl cornerback and Team Toyota athlete Christian Gonzalez’s unbreakable spirit. The young athletes’ experiences comprise been shared on social media this season. Their trail follows Gonzalez to San Francisco, the set they’re going to abilities the week’s festivities—including the Toyota Glow Up Traditional—as he prepares for Broad Bowl LX.

Our Turn Presented by Toyota
Toyota is bringing its belief that soccer strengthens communities to life with a four-episode drawl material series amplifying the voices of Murky females in sports media, offering views now not veritably heard in mainstream sports conversations. Starring NFL Community personalities Sherree Burress and MJ Acosta-Ruiz as they carry the 4Runner for a drive, Our Turn explores matters including the evolution of sort in the NFL, the upward push of females in flag soccer, and the increasing have an effect on of Murky females in sports media.

Broad Bowl Skills
Toyota is bringing fans right via the action at Broad Bowl Skills with a lineup of fingers-on activations showcasing innovation right via its automobile portfolio.

• The Power: Followers lumber personalized NFL crew-branded mini bZ slot vehicles whereas rallying in the again of their approved crew.
• The Dance: Followers step into the mattress of the Toyota Tundra to develop a one-of-a-kind touchdown dance, captured and delivered as a digital video to their mobile instrument.
• The Plot: A tech-ahead art second the set fans hiss their sport face to life via an AI sketch robot.
• The Descend: Interactive trivialities challenges fans’ Team Toyota recordsdata for of challenge to obtain a collectible jersey keychain.

Followers can focus on with the Toyota Touchdown Power at Broad Bowl Skills from Feb. 3–7.
For extra on Toyota season-long experiences, focus on with Toyota.com/NFL.

About Toyota

Toyota (NYSE:TM) has been a phase of the cultural fabric in North The United States for nearly 70 years, and is dedicated to advancing sustainable, next-generation mobility via our Toyota and Lexus brands, plus our greater than 1,800 dealerships.

Toyota at once employs nearly 64,000 of us in North The United States who comprise contributed to the invent, engineering, and assembly of nearly 49 million vehicles and vans at our 14 manufacturing vegetation. In 2025, Toyota’s plant in North Carolina started to assemble automotive batteries for electrified vehicles.

For extra records about Toyota, focus on with www.ToyotaNewsroom.com.

Media Contacts:
Sam Mahoney
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SOURCE Toyota Motor North The United States