MQLs misguide advertising and marketing, misalign sales and fall short to drive profits. Below’s why GTM groups need to transfer to causal AI and revenue-centric metrics.
The article Why the MQL design is stopping working B2B advertising and marketing and what to make use of rather showed up very first on MarTech …
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发布者:Bo Ridley,转转请注明出处:https://robotalks.cn/why-the-mql-model-is-failing-b2b-marketing-and-what-to-use-instead/