Why the MQL model is failing B2B marketing and what to use instead

MQLs misguide advertising and marketing, misalign sales and fall short to drive profits. Below’s why GTM groups need to transfer to causal AI and revenue-centric metrics.
The article Why the MQL design is stopping working B2B advertising and marketing and what to make use of rather showed up very first on MarTech …
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发布者:Bo Ridley,转转请注明出处:https://robotalks.cn/why-the-mql-model-is-failing-b2b-marketing-and-what-to-use-instead/

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