YNAB Launches Inaugural Fan Fests, Hundreds of Superfans Gather Across the US

A finance app with superfans? YNAB’s Fan Fests turned spending cash into a celebration of
development, motive, and belonging.

, /PRNewswire/ — Ever apprehensive about cash? You are now not by myself. Millions of folks have turned to YNAB to net factual with cash, and this yr, a whole bunch of them confirmed up in individual to have an even time the award-winning app that helped them never distress about cash yet again.

The first-ever YNAB Fan Fests, held in Salt Lake Metropolis, San Diego, and Minneapolis brought collectively extra than 500 of the emblem’s most devoted followers for a day of professional-led sessions, connection, and even about a permanent YNAB tattoos (36, to be true).

“The YNAB Fan Fest is a esteem letter to our followers,” says Lindsey Burgess, CMO of YNAB. “Here, you can even be surrounded by folks whose passion goes beyond our app. They’re proud to belong to this neighborhood, wanting to enlighten the identical language, and crave in-individual connection that feels extra treasured than ever in our digital age.”

What Happens When a Money App Throws a Social gathering?

Portion convention, phase birthday celebration, and entirely one-of-a-form, every Fan Fest offered attendees an unforgettable lineup of activities that incorporated:

• “Spendy,” an AI-powered robot that turned attendees’ YNAB spending data into customized, poetic reports about their priorities.
• Keynotes from financial consultants helping attendees align cash with their values and rewrite worn cash narratives.
• A YNAB tattoo parlor where 36 followers obtained permanent YNAB-inspired ink.
• Are residing recordings of YNAB’s Funds Nerds podcast with hosts Ben Barlowe and Ernie Reppe.
• A sneak see at YNAB’s original merchandise line, full with a fashion recent and Croc charms, launching online in 2026.
• The shock recent of YNAB founder Jesse Mecham‘s upcoming 2026 e book.

Followers came from shut to and some distance. Attendees traveled from 33 states and internationally, with one YNAB licensed coach journeying extra than 4,000 miles from Ecuador to be there. YNAB even awarded a “Furthest Traveled” prize to have an even time the dedication.

Longtime YNAB user and San Francisco Story columnist Jessica Roy captured the feeling in her protection of the San Diego match:

“A pair of of the folks I spoke to at Fan Fest had been born cash managers. However others had been love me—folks with no background in math or cash who felt love this budgeting tool establish their lives on a closer path.”

Many attendees shared how meaningful it became once to establish with others who designate their cash values.

“There don’t look like many of us in my day-to-day existence who’re as invested in this predicament of their lives as I’m,” acknowledged one attendee. “So being round others who’re, and getting to talk about with them with out feeling self-conscious about that, became once wonderful.”

Monetary Transformation That Lasts

At a time when 85% of American citizens are apprehensive about cash, in line with a original explore from YNAB conducted by The Harris Ballot, YNAB’s means affords a hopeful different. Known by Fortune, WIRED, and The TODAY Demonstrate for its cult-love following, the emblem’s proven cash means has helped millions pause stressful about cash.

• The average YNAB user saves $600 within the main month and $6,000 within the main yr.
• 92% of customers document feeling much less cash stress since initiating YNAB.
• Thousands credit YNAB with greater sleep, stronger relationships, and a job of financial peace.

For heaps of, what begins as tracking expenses grows into one thing bigger: confidence, clarity, and neighborhood.

An Now doubtlessly now not Neighborhood with Unheard of Fandom

In an industry identified for transactions, YNAB has built connection. Followers, who call themselves “YNABers,” talk about about YNAB in a true subreddit (one of many tip 1% on the platform), lead Fb teams, host native meetups, and even feature YNAB in marriage ceremony vows and personalized license plates.

This devotion inspired the Fan Fests and continues to form what comes next for the cash app.

What’s Next for the YNAB Neighborhood?

Following the success of its inaugural Fan Fest occasions, YNAB plans to amplify its neighborhood experiences, alongside with:

• A growing college program empowering college students to begin sturdy financially.
• An expanded instructing community for personalized YNAB make stronger.
• A original merchandise store that contains fan-popular items love “Spendfulness” keychains.
• Future Fan Fests in original cities across North The United States.

Receive photography from the YNAB Fan Fests at YNAB.com/occasions. To learn extra about YNAB—or to strive it free for 34 days—talk about over with YNAB.com.

About YNAB

YNAB is an award-winning app that has helped millions of folks net factual with cash. The average YNAB user saves $600 in their first month and $6,000 in their first yr. Known by Fortune, WIRED, and Real Straight forward’s Orderly Money Awards, YNAB affords a vibrant neighborhood, free workshops, podcasts, instructing, and award-winning buyer make stronger. Attempt YNAB free for 34 days and never distress about cash yet again at YNAB.com.

Look for Method:

This search became once conducted online interior the United States by The Harris Pollon behalf of YNAB from November 4-6, 2025, amongst 2,088 adults ages 18 and older. The sampling precision of Harris online polls is measured by the employ of a Bayesian credible interval. For this explore, the sample data is factual to within +/- 2.5 percentage elements the employ of a 95% confidence level. For full search methodology, alongside with weighting variables and subgroup sample sizes, please contact [email protected].

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