Zebra Technologies winding down Fetch-based mobile robot group

Zebra Technologies is unwinding its independent mobile robotic (AMR) department. The team was constructed around Zebra’s $290 million procurement of AMR manufacturer Fetch Robotics in 2021. The relocation notes a tactical resort from the robotics press Zebra introduced to broaden its stockroom automation capacities.

It’s vague specifically just how this tale will certainly finish. According to numerous resources, Zebra is wanting to market its robotics department or inevitably closed it down. According to the resources, the majority of the robotics team will certainly be release by the end of 2025.

Concerning 25% of the team will certainly remain on up until March 2026 to handle existing releases. Numerous previous staff members of Zebra’s AMR team published the other day on LinkedIn that they are trying to find brand-new functions.

The future of the robotics in consumer websites currently most likely shows up linked to whether Zebra can market the team to a brand-new proprietor. Zebra really did not burst out the AMR team’s income independently in revenues records, so it’s vague the number of robotics remain in the area or just how much income the department made at Zebra.

” Zebra Technologies has actually determined to discover critical choices for our robotics automation service,” the firm claimed in an emailed declaration to The Robotic Record “This relocation will certainly make it possible for Zebra to additional hone our critical concentrate on digitizing and automating frontline process and on our financial investments in crucial development locations. Long-term, we will certainly remain to give services that equip companies to raise efficiency, maximize stock, and much better offer customers and people throughout the markets we offer.”

Zebra Technologies’ AMR profile.

Zebra Technologies had actually bought brand-new Fetch robotics

Soon after the procurement, Bring presented 3 brand-new AMRs and a brand-new satisfaction software for order or set selecting. It additionally presented brand-new robotics and improvements at MODEX 2024.

Previously in 2025, the firm introduced a robot-assisted selecting service called Zebra Balance Gratification that incorporated AMRs with wearable innovations, software program, and analytics to increase efficiency and cut prices.

Much less than 2 months back, Zebra claimed that ODW Logistics was anticipating a 42% enhancement in choice prices as a result of its current fostering of the AMRs.

While Zebra had actually proceeded buying its mobile robotics team, one resource informed The Robotic Record that the AMR service had not been scaling rapidly sufficient for its taste. Therefore, Zebra picked to redouble on its core toughness– supply chain innovations beyond robotics.

Prior to getting Fetch in 2021, Zebra Technologies currently possessed 5% of Fetch Robotics via an earlier financial investment. Sometimes of the procurement, Zebra claimed the firm was producing annualized run-rate sales of about $10 million. Before this procurement, Bring had actually elevated concerning $94 million.

The Fetch mobile manipulator and Products AMR base. Resource: Bring Robotics

Fetch was a mobile robotic leader

Bring Robotics was started in 2014 by robotics leader Melonee Wise. The firm established a variety of AMRs based upon the open-source Robotic Os (ROS). They were created to relocate products, aid pickers, and automate repeated jobs in satisfaction facilities.

Bring at first constructed a mobile manipulator, though it inevitably functioned as a r & d system. In its very early years, OpenAI utilized the Fetch system to trying out exactly how artificial intelligence might progress mobile control capacities.

Fetch got some grip with ecommerce, third-party logistics, and making consumers. Zebra Technologies got the AMR manufacturer to enhance its currently solid profile of supply chain innovations.

After working as Zebra’s vice head of state and basic supervisor of robotics automation for concerning 2 years, Wise signed up with humanoid programmer Dexterity Robotics as primary innovation policeman in Might 2023. She after that came to be Dexterity’s primary item policeman in Might 2024.

Wise left Dexterity in August 2025 and was lately called principal item policeman for KUKA AG’s brand-new software program and AI company in Silicon Valley.

Formerly, Wise was the 2nd worker at Willow Garage, where she led a group of designers creating next-generation robotic software and hardware, consisting of ROS, the PR2, and TurtleBot.

The message Zebra Technologies unwinding Fetch-based mobile robotic team showed up initially on The Robotic Record.