Automated lead nurturing boosts sales—but only under the right conditions

Companies make investments billions in advertising and marketing automation, and plenty of assume that Automated Lead Nurturing (ALN) is a confirmed driver of gross sales. Nevertheless, a brand new Journal of Advertising and marketing examine reveals that ALN is just not a one-size-fits-all answer. The analysis finds that whereas ALN improves engagement and enhances salesperson–lead interactions, its affect on gross sales conversions varies considerably throughout industries and buyer segments.

发布者:Dr.Durant,转转请注明出处:https://robotalks.cn/automated-lead-nurturing-boosts-sales-but-only-under-the-right-conditions/

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