The British International Freight Association (BIFA) has appointed Dawn White as its new Head of Digital Communications and Events, with responsibility for BIFA TV, BIFA’s events programme, and all digital communications across the trade association.
Dawn joins BIFA from ITN, where she led and produced video content for global businesses and public and private sector organisations, supporting the delivery of clear, effective communications to professional audiences. She brings a strong background with many years of expertise in television production alongside commercial awareness.
In this new role, Dawn will lead the strategic development and delivery of BIFA TV, which is the primary communications channel for BIFA members, as well as overseeing BIFA’s events output and digital communications activity.
Steve Parker, Director General of BIFA, said: “Dawn brings a valuable combination of production expertise and commercial understanding to BIFA. As our daily dose of industry information, BIFA TV is central to how we communicate with members. Her experience leading video content for major organisations will help strengthen our communications across all channels.”
Dawn White, Head of Digital Communications and Events at BIFA, said: “I’m delighted to be joining BIFA at a time when clear, effective communication is more important than ever for the freight forwarding sector and the international trading community it serves. With BIFA TV, events and digital platforms playing a central role in how BIFA engages with its members, I’m looking forward to working closely with the team to further develop these channels and support the association’s important work.”
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