Bold packaging colors impact consumer behavior: Study reveals surprising effects on product use

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence consumer perceptions of potency and efficacy, often leading to unintended behaviors like underuse or misuse of products.

发布者:Dr.Durant,转转请注明出处:https://robotalks.cn/bold-packaging-colors-impact-consumer-behavior-study-reveals-surprising-effects-on-product-use/

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