Starting January 1, 2026, Boris Weletzky will take over as Vice President Customer, Brand and Sales at BMW Motorrad, overseeing the brand’s global sales and marketing activities. Mr. Weletzky has over 20 years of experience as a highly skilled sales and product manager. He has held various leadership positions within the BMW Group, including roles at MINI and Rolls-Royce, where he was responsible for sales management, product and brand positioning. – – Most recently, Boris Weletzky served a…
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