Dentsu introduced a worldwide assimilation of Quantcast with Merkury, its unparalleled international information, identification, and understandings system. The collaboration combines the power of Merkury with the range and breadth of to allow much more specific target market targeting. Via this information assimilation, customers can currently access greater than 10,000 custom-made customer information credits to construct target market accounts and use scaled AI to determine one of the most appropriate customers based upon numerous on-line information signals throughout CTV, …
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