Driving the Future: Generation Logistics secures further industry backing for Year 4 of awareness campaign

Following its initial sponsor announcement, Generation Logistics has confirmed a further wave of high-profile supporters for the fourth year of its award-winning industry awareness campaign.

The British International Freight Association (BIFA), GXO, Indurent, Martin Brower, Metro Supply Chain, Morrisons, Multimodal, the Road Haulage Association (RHA), Rudolph & Hellman, Tesco, Veterans Into Logistics, VTCT Skills, Welch Group, WS Transport and Wincanton are the latest organisations to commit to the fourth year of the campaign, as it seeks to build on the increasing momentum and substantial audiences developed during the initial three years. These new sponsors join previously announced supporters Asda, Europa and TJX, along with a host of trade association partners including the Chemical Business Association, Cold Chain Federation, The International Air Cargo Association and Rail Freight Group.

Over the past three years, Generation Logistics has shone a spotlight on the many career opportunities available to young people aged 13 to 24 within the logistics sector. Awareness of careers in logistics grew in this period by 37%, with the campaign reaching an audience of over 658 million people, accumulating over 8.3 million social engagements along the way.

In Year 4, the campaign intends to work ever-more closely with sponsors to highlight the diversity and benefits that the sector offers young people, whilst offering those sponsors a raft of marketing benefits that span campaign concepts and creative content, paid social, video production, masterclasses and training, press opportunities, case studies, job listings access and high profile speaker slots.

Bethany Windsor, Programme Director for Generation Logistics, commented: “We’re incredibly excited to welcome these new sponsors on board. They further strengthen our ability to reach young people and showcase the dynamism and diversity of our sector. Each new sponsor brings fresh perspectives, expertise and enthusiasm to the campaign, which allows us to deliver even greater impact.”

However, as the campaign’s executive sponsor Phil Roe explains, the challenge is far from over: “Receiving support and backing from the sector plays a highly crucial role in the campaign’s capability to meet its overarching goals, and our ability to nurture the next generation of talent. Efforts must continue to raise awareness, educate and support younger people, and this won’t be complete until there is a much more thorough understanding of the industry and the many valuable career opportunities on offer. Generation Logistics offers a great opportunity for sponsors to showcase the amazing work they are doing to support the future of our sector – I’d urge businesses of all sizes to get behind the campaign and ensure we can all continue to recruit the talent we need for years to come.”

If you would like to register your interest in becoming a Generation Logistics sponsor, or to find out more about the campaign for Year 4, please visit: www.generationlogistics.org/year4

The post Driving the Future: Generation Logistics secures further industry backing for Year 4 of awareness campaign first appeared on Warehouse & Logistics News.