At this year’s Cannes Lions, TikTok is turning the spotlight on discovery and the marketing leaders who are shaping what comes next. As the global platform where our community comes to find, form, and share diverse points of view, TikTok is proud to introduce the MVPs of POV: a new class of marketing trailblazers whose work is redefining brand storytelling for the discovery era. – – “Today’s most effective marketers know that real brand love doesn’t come from shouting the loudest,” said Sof…
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