Most shoppers are multichannel consumers, meaning they regularly shop on more than one platform. Studies show that anywhere from 42% to 73% of consumers use multiple channels during their shopping journey. This behavior underscores the need for a multichannel selling strategy.� By selling on different platforms, you can meet customers everywhere they are, whether it’s on social media, ecommerce platforms, or in-store. Regardless of your business size, this approach will allow you to i…
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