“Periods are not a weakness”: Menstrual underwear brand snuggs raises €5 million to reinvent period products

snuggs, a Berlin-based duration trousers brand name, has actually shut its newest financing round increasing EUR5 million, increasing its setting as the “ most-funded brand name in the group” and increasing its goal to change culture’s assumption of the menstruation.

The financing round was led by TripleB, bringing overall financing to EUR12 million.

For Linda Šejdová, Founder and chief executive officer of snuggs, this goal is deeply individual. “ I have actually fought with genital dry skin and swelling, and conventional tampons and pads created a great deal of pain in my life. I recognized these were not the most effective items we can have– usually unpleasant, awkward, and unstable. And I have actually had simply sufficient!” she stated.

Established In 2019 by Linda Šejdová, snuggs has actually drawn in over 700,000 consumers, marketing over 3 million items, and increasing right into 7 markets. The brand name’s high-performance, ultra-thin absorbing modern technology uses a lasting, comfy option to tampons and pads.

With an existence in virtually 3,000 retailers, consisting of pharmacies and food merchants, and workplaces in 3 nations, snuggs is introducing the change in the direction of modern-day, sensible, and design-led menstruation treatment.

In 2024, snuggs produced EUR20 million in earnings with a favorable EBITDA. With this fresh resources, the firm intends to increase its development, more strengthening its setting as a leader in the recyclable duration undergarments group. The crucial emphasis markets consist of Germany, the Netherlands, the UK, and Central and Eastern Europe, while snuggs checks out chances worldwide.

At 23 years of ages, Šejdová established snuggs and over 2 years created and made the brand name’s duration undergarments. She dealt with fabric designers and developers to give comfy yet preferable layouts.

“ I really did not wish to develop simply a useful and reputable service, yet something to expect each month,” she stated. snuggs’ newest developer collection marketed out within 2 weeks of releasing. “ When I contrast grabbing something unattractive and transactional as a tampon or pad versus our fashionable and comfy Hugger Iconic undergarments or something from our shoelace collection, the distinction is indisputable“

She includes: “ Menstrual Cycle is not an issue to be resolved; it’s our superpower. We wish to attach durations with something stunning and comfy, not something concealed away. I see in our consumers that this is the the real world changer.“

With EUR12 million in financing, snuggs aims to advance its goal of making duration treatment much more comfy, lasting, and commonly obtainable. The brand name remains to expand its retail existence, increase its consumer base, and make certain that exceptional duration undergarments comes to be a mainstream option to non reusable items.

“ Durations are not a weak point. They are a benefit– a rhythm that can improve efficiency, connections, and imagination. Visualize a globe where every lady accepts her cycle with satisfaction. That’s the globe we’re developing,” wraps up Šejdová “ At snuggs, our goal is clear: to bring self-confidence and joy to everyone with a duration“

The article “Periods are not a weakness”: Menstrual underwear brand snuggs raises €5 million to reinvent period products showed up initially on EU-Startups.