Sabre (NASDAQ: SABR) today released a provocative new whitepaper, Chat As the New Influencer: From Conversations to Clicks, forecasting a seismic shift in how travel is discovered, personalized, and booked. The paper argues that conversational commerce – powered by agentic AI – is not just a new channel, but a new paradigm, poised to redefine the traveler journey and unlock unprecedented growth across the industry, akin to how commerce via social media revolutionized other retail indust…
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