Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Why did Aritzia open up a coffee shop inside its front runner shop in Toronto? Why did Burberry pivot from style digital photography to motion picture advertisements that move audiences right into dreamlike series? And why is Simons, Canada’s staying chain store, integrating art and interactive modern technologies right into its retail areas?

发布者:Dr.Durant,转转请注明出处:https://robotalks.cn/why-brands-are-embracing-fantasy-the-psychology-behind-escapist-marketing-in-anxious-times/

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