Car insurance provider are a few of the biggest marketers, with leading brand names investing upwards of $1.5 billion annually, although they’re house names. When Geico runs one more area including its common gecko mascot, or Dynamic cranks out one more Flo advertisement, are they squandering their cash? “That’s where the problem begins,” claims Navdeep Sahni, a teacher of advertising and marketing at Stanford Grad College of Company.
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